Overview
This hospitality group had genuine personality and regular moments worth posting about, but social media had never been treated as a real priority — it happened when someone remembered, rather than on any kind of plan.
Challange
Without a plan, posting was reactive and infrequent, and comments and messages often went unanswered for days. The brand’s tone varied from post to post, making it hard for followers to know what to expect.
The brief was to build a consistent, recognisable presence — one that felt like a genuine extension of the brand, not an afterthought.
Our Approach
We worked with the team to define how the brand should sound and who it was actually speaking to, before planning a single post.
A set of repeatable content pillars was defined and built into a planned monthly calendar across Instagram and Facebook.
Graphics, short-form video and copy were produced and scheduled consistently, rather than posted only when time allowed.
Comments and messages were answered promptly in the brand’s voice, with monthly reporting on what content was resonating.
Result
Content now goes out on a consistent, planned schedule, with a tone that feels distinctly like the brand rather than generic hospitality content. Comments and messages get a timely response instead of going unanswered.
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